To be successful in retail, you need to offer value. Not only do you need to offer good quality products at good prices, but your shop interior and staff should provide added value in terms of a pleasant environment and outstanding service. It’s all about giving your customers a great shopping experience. Also, Small retail business needs to identify which set of people does their business will focus. Knowing this information, they can target their marketing campaign to appeal especially to this group of customers they have chosen.