According to a study,” 90% of small businesses fail because of a lack of skills and knowledge on the part of the owner.” Owners wonder how they could be working so hard, selling so much, and still not managing to get ahead. Quite simply, they didn’t take the time or effort to learn the set of retail skills they lacked. Take some time and think about the small business learning you need to acquire to become a better business person. Make a list. Pick the one that you think will have the biggest impact on your business.